"Farming" is what they call it when a real estate agent repeatedly tries to find and get new clients by various means of advertising. An agent will farm the neighborhood or building the agent lives in, works in or know the best. Agents usually pick an area close to where they live or work to farm. For example, a real estate agent living in Condo X will "farm" her condo building by mailing out advertising materials every month or week to everyone in her building.
"Farming" is what they call it when a real estate agent repeatedly tries to find and get new clients by various means of advertising. An agent will farm the neighborhood or building the agent lives in, works in or know the best. Agents usually pick an area close to where they live or work to farm. For example, a real estate agent living in Condo X will "farm" her condo building by mailing out advertising materials every month or week to everyone in her building.
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